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The main purpose of this study was to identify social products to attract donors to University Student Sport. The research has been applied in terms of purpose and a mixed method. The data collection method was a survey. In addition, content analysis and semi-structured interviews with experts (23 experts) were used to identify the main items of the research. In order to examine the items from the qualitative method, they commented by forming a Delphi group in two rounds (28 items). In the quantitative part, a researcher-made questionnaire (α=0.847) on a five-point Likert scale was distributed online among a statistical sample (125 people). We used SPSS 22 and PLS 3 software to analyze the data. The results showed a significant relationship between increased participation and social functioning (β=0.291;t=12.023)(1st rank). A significant relationship exists between providing services to the student community and social functioning (β=0.306;t=11.289)(2ed rank). The significant relationship between public ownership and social functioning (β=0.231;t=10.593)(3rd place). A significant association between helping vulnerable groups and social functioning (β=0.206;t=10.421)(4th rank); the significant relationship between the development of the spirit of cooperation and cooperation and social functioning (β=0.369;t=10.024)(5th rank); also a significant relationship between increasing the quality of student sports and social functioning (β=0.391;t=8.816)(6th rank). According to the results, the capacity of waqf social functions should support the developing of sports activities and provide the necessary resources for student sports in the country.

Keywords: Development, Donor Attraction, Social Products, Student Sports

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