Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

---

Tourism is one of the most important industries in the world, enabling tourists to learn about different languages, cultures, traditions and lifestyles. The purpose of this study is to analyze the behavior of sports tourists using the SOR model. The research method is a descriptive survey in nature and applied in terms of purpose. The study's statistical population includes all mountain sports tourists of the Tochal recreational-sport complex in Tehran. The sample size was determined using PASS software, 300 people. The data collection tool was the tourism behavior Questionnaire, Supping 2012, whose validity was confirmed by ten professors of Iranian universities who studied sports tourism and consumer behavior. The reliability coefficient of the questionnaire was calculated using Cronbach's alpha test and combined reliability, and Cronbach's alpha value was 0.91. The results showed that the destination image impacted sports tourists' prerequisites and personal quality. The way information is also influenced by the preconditions and personal quality of sports tourists; peers also have a positive and significant effect on the preconditions and personal quality of sports tourists. Variables such as preconditions and mental quality significantly affected the behavioral response of sports tourists.

Keywords: Consumer Behavior, Sport Tourism, SOR Model, Mountain Sports

Full-Text [PDF 540 kb]   (666 Downloads)    

Add your comments about this article : Your username or Email:

---

---