Volume 2, Issue 8 (2022)                   jsmas 2022, 2(8): 62-86 | Back to browse issues page

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sadeghi boroujerdi S, Mansouri H, Abbasian A. The role of influential people (sports celebrities) in fitness on sports intentions. jsmas 2022; 2 (8) :62-86
URL: http://jsmas.modares.ac.ir/article-9-63069-en.html
The role of influential people (sports celebrities) in fitness on sports intentions
Saeed Sadeghi boroujerdi 1, Hossein Mansouri2 , Amerreza Abbasian2
1- Department of Physical Education and Sports Sciences, University of Kurdistan, Sanandaj, Iran , sboroujerdi@uok.ac.ir
2- Department of Physical Education and Sports Sciences, University of Kurdistan, Sanandaj, Iran
Abstract:   (1027 Views)
The purpose of the research was to the role of influential people in sports intentions. Descriptive-correlational research method; In terms of functional purpose, it was sectional in terms of time. The statistical population consisted of all the people who followed influential people on Instagram. Sampling was available online on social networks as a sample. Instruments for measuring information variability and social interaction from Harry Doxy and Hanson (2009), validation from Ohanin (1990), interpersonal interaction from Pierce and Rubin (1988), attractiveness from Greenwood et al. (2008), entertainment from Chao (2011), The intention to watch fitness on Instagram, the intention to exercise, the attitude towards fitness and the tendency towards fitness movies by Hsu and Line (2008). Internal and external evaluation of the model was performed based on structural equation modeling. Research findings showed; the first, second, third, fourth, seventh, eighth, ninth and tenth hypotheses were confirmed. In addition, the fifth, sixth and eleventh hypotheses were rejected. The current life is inevitably influenced by the performance of new media such as Instagram, and Iranian society is no exception. Therefore, following such a process, the fitness department is creating ideas taken from this media to guide them in the direction that is accompanied by acceptance from the audience. 
Keywords: Instagram, Fitness, Exercise Intention, Influencers Attraction, Social Relationships
Full-Text [PDF 486 kb]   (479 Downloads)    
Article Type: Original Research | Subject: Arts and Humanities (General)
Received: 2022/07/21 | Accepted: 2022/08/1 | Published: 2022/03/11
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