Volume 2, Issue 7 (2021)
jsmas 2021, 2(7): 94-120 |
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manshaie L, Moshkelgosha E, shahvali kohshouri J. Sports Consumer Participation Business Model in Company Development: E-Commerce with C2B Approach. jsmas 2021; 2 (7) :94-120
URL: http://jsmas.modares.ac.ir/article-9-63583-en.html
URL: http://jsmas.modares.ac.ir/article-9-63583-en.html
1- PhD student in Sport Management, Department of Physical Education and Sport Science, Mobarakeh Branch, Islamic Azad University, Mobarakeh, Iran
2- Assistant Professor in Sport Management, Department of Physical Education and Sport Science, Mobarakeh Branch, Islamic Azad University, Mobarakeh, Iran ,elham_moshkelgosha@yahoo.com
3- PhD in Strategic Management in Sport, Department of Physical Education and Sport Science, Mobarakeh Branch, Islamic Azad University, Mobarakeh, Iran
2- Assistant Professor in Sport Management, Department of Physical Education and Sport Science, Mobarakeh Branch, Islamic Azad University, Mobarakeh, Iran ,
3- PhD in Strategic Management in Sport, Department of Physical Education and Sport Science, Mobarakeh Branch, Islamic Azad University, Mobarakeh, Iran
Abstract: (1345 Views)
Companies have widely adopted the Internet and related technologies worldwide to conduct their business and improve performance. Internet technologies and electronic business provide new opportunities for companies to compete in the global market and play a significant role in the world economy. Despite the significant studies in e-business, there is a need for more comprehensive analysis in examining e-business in the sports industry based on new e-business approaches. This article aims to develop a theoretical framework of e-business based on the participation of sports consumers in the company's development, which was carried out with the qualitative research method and based on the foundational data theory and a constructivist approach. Research data were collected by a purposive sampling method using a snowball technique and based on in-depth semi-structured interviews with e-commerce. The number of research participants by using the theoretical saturation index reached 19. The analysis of research findings showed five main categories. Different dimensions of business, to make money for yourself and profit for the company. The final model of the research was presented so that the sports consumer can enter into business with companies through social networks by reaching electronic maturity and designing a project or service if he has high communication literacy. It was found that sports consumers can participate in developing sports or non-sports companies that either need online advertising are advertising agencies. These sports organizations need to hire people or sports manufacturers that need feedback on their products.
Article Type: Qualitative Research |
Subject:
Arts and Humanities (General)
Received: 2022/08/15 | Accepted: 2022/09/9 | Published: 2021/12/11
Received: 2022/08/15 | Accepted: 2022/09/9 | Published: 2021/12/11
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